Telehealth companies: Hims, Keeps, Roman and more


Media coverage

Brown, Kristen V., and Gerrit De Vynck. “Hims built a $1.6 billion online empire by pushing prescriptions.” Bloomberg Prognosis. October 30, 2020.

Brown, Kristen V., and Gerrit De Vynck. “Startups are hawking Zoloft and beta-blockers for off-label uses.” Bloomberg Prognosis. April 2, 2019.

Brown, Kristen V., Gerrit De Vynck, and Robert Langreth. “Men are paying sixfold markups to feel cool about buying generic Viagra.” Bloomberg Prognosis. May 22, 2019.

Gagne, Yasmin, and Burt Helm. “Buying prescription drugs online is easier than ever. But there are side effects.” Fast Company. September 11, 2019. Print title: “Just What the Patient Ordered,” in October 2019 issue.

Gallagher, Jacob. “Losing your hair? Why this solution is no longer shameful.” Wall Street Journal. Feb 21, 2020.

Safdar, Khadeeja. “Lawmakers call for oversight of telehealth ads promoting drugs.” Wall Street Journal. January 19, 2023.

Safdar, Khadeeja. “Misleading ads fueled rapid growth of online mental health companies.” Wall Street Journal. December 27, 2022.

Winkler, Rolfe. “ADHD specialists worry stimulant drugs are overprescribed, push for treatment guidelines.” Wall Street Journal. September 1, 2022.

More articles on telehealth companies by Rolfe Winkler in the Wall Street Journal.


Abeck F, Hansen I, Wiesenhütter I, et al. Online traffic analysis of direct-to-consumer websites for hair loss treatment and characterization of finasteride patients on a platform in Germany: a potential paradigm shift in the treatment of androgenetic alopecia. Clin Cosmet Investig Dermatol. 2023. doi:10.2147/CCID.S400614 • PubMed • PMC full text

[⚠️ All authors have a relationship to telehealth company Keeps, as Medical Director, employee of parent company or medical advisor] Young PC, Mahajan C, Shapiro J, Tosti A. Digital health platforms expand access and improve care for male androgenetic alopecia. Int J Dermatol. 2023. doi:10.1111/ijd.16452 • PubMed

Examples of advertising

Hims ad in a New York City subway station in April 2020.
Hims ad in a New York City subway station in April 2020.
Part of a Hims ad posted to Reddit on February 7, 2023.
Keeps ad on a New York City bus in 2022.
Keeps ad on a New York City subway in 2022.